Advertising used to be focused mostly around print and about who could have the biggest, best print ads in the right locations to generate interest in their business. Media advertising was a big deal for many years, and in some ways it still is. However, the digital age of technology is turning a lot of businesses to the internet. Because of the way of the World Wide Web, media advertising is often ineffective and not ideal for creating a strong customer base. Contextual marketing is a much more viable solution, where words and content are used to reach out to people who need a specific product or service. With inbound marketing tools like SEO (search engine optimization), article marketing, and PPC campaigns, keywords are used to cater to those who are already searching for a product or service online. By using the right words in the right places, your ads or content will pop up as a result when people search for certain things. That will lead them to your company and allow you to build a better, stronger customer base. It’s no longer about marketing to the masses, but finding your target audience and letting them know you’ve arrived.
Bill Norton
AcQyro – The Customer AcQuisition Platform
